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The Silo is Dead. Integrating Paid Media and SEO teams in 2026.
The wall between Paid Media and SEO has officially come down. In this first episode of PAID Life, StrategiQ's Head of Paid Media and podcast host Dale is joined by StrategiQ's Head of SEO Nathan to dig into what the latest news from Google's Marketing Live 2026 really means for search teams and how it affects those still operating in silos. From AI Overviews swallowing organic clicks to Paid placements embedding directly into AI experiences, they unpack why total SERP ownership is no longer optional and what SEO and Paid Media teams need to do together to stay visible in a search landscape that's changing faster than most brands can keep up with.
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